Marketing your rental home is one of the most critical aspects of owning an investment property. A successful marketing plan can limit your vacancy time, increase the amount of rent you’re earning, and attract high-quality tenants in Melbourne, Florida.
RE/MAX Elite has been providing world-class property management service to Eastern Florida since 2006. We serve all of Brevard County, including Melbourne, SunTree, Viera, Palm Bay, Merritt Island, Cocoa Beach, Rockledge, Satellite Beach, Indialantic, Titusville and Mims.
One of the best reasons to hire a professional
Melbourne property management
company is that you’ll have access to great marketing strategies and advertising resources. Property managers understand the market trends and follow important data shifts. We like to track the number of days competing properties are on the market and how much those homes rented for. This helps us develop a comprehensive and effective marketing strategy.
Take Professional Photos
Photographs in an online rental listing are your opportunity to make a great first impression. This is your digital curb appeal. Tenants are going to scroll through your pictures before they read the description or the rental requirements. If you can do it, include a walk-through video. This gives prospective renters an idea of how the place looks, and while your description and written information are important, the photographs and videos will reach new tenants on an emotional level.
Online Advertising for Melbourne Rental Homes
Your next tenants are looking for a new home online. We’re all using the internet for everything these days, and online rental sites are important when marketing your vacant rental property. A good online ad will have the engaging photographs as well as accurate descriptions and all your contact information. Include important details like rental amount and whether pets are allowed.
There’s Still a Place for Signage
While most tenants are looking for properties online, it’s still a good idea to put a sign in the yard. People are probably driving and walking through the neighborhood, and a For Rent sign can get their attention. Neighbors might know someone who wants to move.
Create a professional sign that is attention-grabbing and informational. It must include some basic information about the property, such as number of bedrooms and rental price. Make sure your phone number or other contact information is also on the sign you post.
Make Your Rental Home Move-in Ready
Marketing will lead to showings, and you have to be sure the property is ready to rent. This means that a tenant could potentially move into the home right now. When you market and show an occupied property, take the necessary precautions to protect the current tenant’s privacy and safety.
Be Responsive and Schedule Showings
If your marketing plans are working, you’ll begin to receive inquiries from prospective tenants who have questions about your property and want to see the home. Be prepared. You will have to be responsive and willing to show the property when it’s convenient for tenants. Some landlords like to be there when a tenant is walking through the property. Others provide self-showing technology, which usually includes a lockbox and a security code.
Whatever you decide, remember that good tenants have a lot of choices. Don’t wait too long to return their phone calls and their messages. Be responsive and available. Follow up. The best marketing strategy in the world won’t do much for you if you’re unwilling to talk to prospective renters.
If you’d like some help marketing and leasing your home from a professional Melbourne property management company, we’d love to be your resource.
Contact our team
at RE/MAX Elite.
